The Game Fair has announced the Gamekeepers’ Welfare Trust as its official charity for 2027, supporting the people and families whose work lies at the heart of the British countryside. The Trust provides practical, financial and emotional support to gamekeepers, stalkers, ghillies and their families across the UK. Its work reaches across generations, from young people beginning their careers to those who have spent a lifetime working in our woods, on our moorlands and along our rivers. For an event that brings the countryside community together, the partnership is an opportunity to highlight the support available to those who help ...

Saturday began in sunshine, bringing another day for thousands of visitors to celebrate and enjoy all things countryside at The Game Fair. Sausages sizzled across the campsites, while glamping guests enjoyed breakfast al fresco. Car parks filled with excited families and their dogs as another day at the show was underway. Let’s take a wander round some of today’s highlights. The Modern Ruralist Traditional Craft Yard was a hot attraction today with award winner and Thor lookalike Barney Murray demonstrating the unique art of dry stone walling. With wooden wheels on fire courtesy of Wheelwright Greg Rowland and the Axe makers ...

From the moment the gates opened this morning, visitors have been pouring in, grabbing their maps, coffees and first purchases of the day before heading off to explore everything The Game Fair has to offer. The sun is shining, the atmosphere is buzzing and it's been fantastic to see so many familiar faces returning for another unforgettable weekend. The Game Fair officially opened this morning with a warm welcome from our Managing Director James Gower, setting the tone for what promises to be a brilliant weekend. Across the event, exhibitors have been welcoming eager shoppers, with Gunmakers' Row already drawing crowds ...

There’s just one more sleep until the gates open for The Game Fair 2026 and we can’t wait!  As Thursday afternoon comes to a close the rumble of buggies is quieting and the many high viz jacketed exhibitors and organisers are making their finishing touches. This years’ event is a real mix of all the traditional and heritage rural activities we have come to expect but for this year we have some new developments to look forward to. The beating heart of The Game Fair has always been Gunmakers Row and new for this year is The Gunmakers Theatre which offers ...

Summer is the perfect time to fire up the barbecue and enjoy good food with friends and family – and the limited-edition Global G-110 BBQ Knife has been designed to make outdoor cooking effortless. Made in Japan, the knife features a curved 17.5cm blade that glides cleanly through everything from juicy steaks and ribs to slow-cooked brisket and larger cuts of meat. Its shorter length makes it comfortable and easy to control at the grill, while the pointed tip helps with precise trimming, jointing and boning. Crafted from Global’s durable Cromova 18 stainless steel, the G-110 combines an ultra-sharp cutting ...

BASC has won its High Court challenge against Natural England, with Mr Justice Ritchie ruling today that the regulator acted outside the law in its approach to the licensing of gamebird releases. The Game Fair, as a proud partner of BASC, welcomes the recent High Court victory against Natural England. A significant result that helps protect the interests of the wider shooting and conservation community.Handing down judgment at the Royal Courts of Justice, the Court found Natural England (NE) had acted unlawfully by adopting an interpretation of ‘release’ that exceeded the meaning of the legislation enacted by Parliament. The Court ruled ...

The Game Fair is delighted to announce Hawkstone as its Official Beer & Cider Partner for the 2026 event, taking place at Ragley Hall from 24–26 July. The new partnership brings one of Britain's fastest-growing beer and cider brands to the nation's largest celebration of the countryside, where visitors can enjoy Hawkstone's award-winning range of beer and ciders across the show. At the heart of the collaboration will be The Hawkstone Arms, a dedicated Hawkstone pub experience, alongside The Gunmakers Pub and a number of bars throughout the show, ensuring visitors can enjoy Hawkstone's premium lagers and ciders while taking ...

This year we’re pleased to welcome JM Finn as our wealth management partner. They’ll be on hand throughout the Fair in the JM Finn Pavilion for any questions you might have about investing or financial planning. Regardless of whether you’re just getting started or are a seasoned investor thinking about moving to a new provider, their team can help. Whatever is on your mind - whether you're thinking about retirement, passing wealth to the next generation, inheritance tax worries, making the most of pensions and ISAs, or simply want a second opinion on your financial arrangements, JM Finn’s experienced and ...

The resignation of Sir Keir Starmer provides a much-needed opportunity for a complete reset of the government’s relationship with the British countryside. During his premiership, rural communities have felt increasingly sidelined by a Westminster government that chose to prioritise urban-centric ideologies over the practical realties of land management and conservation. Rural Britain was promised a government that would listen, protect local economies, and support sustainable growth. Instead, the countryside faces a series of broken promises which culminated in proposals to ban trail-hunting and restrict game shooting. These traditional pursuits are the economic and social heart of our rural communities which ...

See The Game Fair From a Different Perspective  For those looking to make the most of their visit to The Game Fair 2026, arriving by helicopter offers an unforgettable way to begin the weekend.  As you leave the roads behind, the journey becomes part of the experience. Flying over the rolling Warwickshire countryside provides a unique perspective on the landscapes that lie at the heart of rural Britain, before revealing one of the event's most iconic sights: Ragley Hall from above.  A Bird's-Eye View of Ragley Hall  Few arrivals can match the spectacle of seeing the magnificent Ragley Hall estate from the air.  As the parkland comes into ...

As the new partner of The Game Fair, JM Finn brings over 80 years of experience in helping individuals and families manage their wealth to last through the generations. Established in 1946, the firm is known for its commitment to personal service, trust and long-term thinking, values that resonate strongly with the traditions and community spirit of The Game Fair. Every client benefits from a dedicated investment professional At the heart of JM Finn’s approach is a simple principle: every client benefits from a dedicated investment professional who takes the time to understand their unique circumstances and ambitions. This one-to-one ...

Premium gunmaker Beretta will take centre stage this July, as Britain’s flagship countryside event, The Game Fair, celebrates heritage, craftsmanship and the exciting future of the sporting trade.  The Game Fair 2026, returning to Ragley Hall from Friday 24 to Sunday 26 July, will be a show to remember, not only as the UK’s largest celebration of the countryside, but because of one of the most significant milestones in sporting history will take place during the weekend’s festivities.  About Beretta The internationally renowned premium gunmaker, Fabbrica d’Armi Pietro Beretta, commonly known as Beretta, will celebrate its remarkable 500th anniversary at The Game Fair. This historic milestone underlines five centuries of craftmanship, innovation and sporting heritage, reinforcing the enduring importance of traditional gunmaking within the modern British sporting landscape.  “The UK market remains a cornerstone ...

The Official Sparkling Wine We are delighted to welcome Silverhand Estate as the Official Sparkling Wine of England for the Game Fair 2026 VIP Enclosure, sponsored by JM Finn. Established in 2018, Silverhand Estate is home to the largest single vineyard in the UK, spanning over 900 acres. The estate is farmed and certified 100% organic, producing both still and sparkling wines rooted in sustainability and a deep respect for the land. More than winemakers, Silverhand are dedicated custodians of their environment, championing biodiversity and protecting the flora and fauna across the estate. Silverhand Estate is uniquely positioned as the only ...

We have some exciting news to share. This summer, Billesley Manor Hotel & Spa is proud to be the Official Hotel Partner of The Game Fair 2026— the UK's largest festival of the countryside, returning to Ragley Hall in Warwickshire from Friday 24th to Sunday 26th July. The Game Fair: A Celebration of British Country Life With more than 120,000 visitors expected, The Game Fair is one of the showcase events of the summer — bringing together shooting, gundogs, fishing, falconry, country fashion, food and drink, and everything in between. Ragley Hall, the residence of the 9th Marquess of Hertford, is ...

The Game Fair, the UK’s ultimate celebration of the great British countryside, has announced that Dick and Angel Strawbridge, the much loved stars of Escape to the Chateau, will return as official VIP Enclosure hosts on Sunday 26th July 2026.  Taking place at the historic Ragley Hall from 24th to 26th July, the Strawbridges will bring their signature charm and passion for sustainable living to the heart of the event. Hosting the VIP Enclosure, the duo will create a unique and immersive experience, offering guests an exclusive opportunity to mingle while indulging in exceptional field-to-fork cuisine in luxurious surroundings.  Game Cookery Demonstration at The Game Fair Beyond the VIP Enclosure, Dick and Angel will infuse the event with their warmth ...

The Game Fair is delighted to announce a new partnership with JM Finn, who will join as the event’s Official Wealth Management Partner and sponsor of the prestigious VIP Enclosure — set to host an elevated hospitality experience featuring some of the most recognisable names in British food and drink. JM Finn is a UK-based wealth management firm providing personalised investment management and comprehensive wealth planning. With a dedicated investment professional as a single point of contact, the firm focuses on building long-term relationships built on trust, while simplifying complex financial challenges and supporting clients in protecting and growing their wealth ...

For three days each summer, everything we value at Orvis finds a place in one field, from conservation and craftsmanship to community and time spent outdoors. A shared love of the countryside At its heart, The Game Fair brings together a community that understands the importance of looking after wild places. Across the three days, we meet anglers at every stage of their journey. Some are picking up a fly rod for the first time, others have spent decades refining their craft. Conversations come easily, about rivers, conditions, favourite beats or simply how the day has unfolded so far. It is ...

A Simple Guide to Britain’s Most Sustainable Meat Game meat is becoming increasingly popular across the UK, with more people looking for sustainable, healthy and flavour-packed alternatives to conventional meat. According to recent research shared by The Game Fair, venison is now the UK’s most searched-for game meat, followed by pheasant, pigeon, partridge and wild boar. But despite growing interest, many people still ask the same question: what exactly is game meat? Game meat refers to wild animals and birds that are hunted for food rather than intensively farmed. In the UK, this commonly includes venison, pheasant, partridge, rabbit, pigeon ...

This International Women’s Day, we’re celebrating the incredible women who lead, innovate, and inspire in the countryside and field sports industries. From founders of luxury hotels and handcrafted homeware to premium lifestyle brands, these women show how creativity, leadership, and passion come together to drive success in sectors traditionally dominated by others.  At The Game Fair, we’re proud to provide a platform where these brands can connect with the right audience, share their stories, and grow their businesses — while inspiring others along the way. Here are some of the women we’ve highlighted this week, and their advice for aspiring ...