The managing director of Europe’s largest annual countryside festival has issued a timely reminder to industry leaders in the outdoors sector that Britain remains open for business, despite the uncertainty of Brexit.
Speaking in Nuremburg, Germany at IWA Outdoor Classics, the annual trade fair for hunting, shooting sports, outdoor and security equipment, The Game Fair managing director James Gower encouraged European industry partners to continue to support UK events including Britain’s premier countryside festival, which takes place this summer from Friday 26 to Sunday 28 July.
Returning this year to Hatfield House Estate, conveniently located 21 miles north of London, with exceptional transport links via road, rail and air, The Game Fair attracts more 120,000 visitors and around 1,000 exhibitors each year. The biggest event of its kind in Europe, it also attracts companies from as far afield as Qatar, USA and Canada.
The Game Fair is one of many UK companies exhibiting at the four-day trade only IWA event in Nuremburg, where Mr Gower has been reminding European traders why exhibiting at the festival of the great British is a unique opportunity not to be missed.
Mr Gower said: “It’s quite understandable that there is uncertainty around Brexit. The Game Fair continues to fly the flag for Britain, delivering the message to European traders that they still need a presence to ensure they don’t miss the best opportunity of the year to market their products and services in front of such a huge audience of countryside enthusiasts. With 120,000 visitors, no other countryside festival comes close to The Game Fair anywhere in Europe.”
“We have been explaining to international traders here in Germany that the UK is very much still open for business, no matter what people may fear could be the aftermath of Brexit. There are a good number of British companies at this show in Nuremburg and as well as attending events like this in Europe, The Game Fair is also planning a pavilion at S’hail, the annual falconry expo in Doha, Qatar in September.”