Female visitors are invited to dress to impress at The Game Fair® on Friday 28 July which is themed Ladies’ Day, sponsored by the distinctly British clothing brand Welligogs and supported by County Equestrian Jewellers.

Whatever your style, why not dress up for the occasion and be in with a chance to win a stunning prize: the choice of a jacket and pair of boots from Welligogs worth £600 as well as a voucher for County Equestrian Jewellers worth £150. Ladies’ Day scouts will be out and about on Friday morning to spot and invite those they deem suitable contenders to attend the judging, which will take place on the Welligogs stand at 14:00 on Friday. If you aren’t spotted, however, don’t be dismayed: you are still invited to enter, by simply turning up to the stand.

Ladies will also be able to take advantage of a range of events, discounts and promotions available throughout The Game Fair® on Friday, as many exhibitors will have unbeatable offers for the event.

Welligogs is a traditional family business and was the first company to introduce hand-painted designs onto rubber boots in the UK and Europe. The company moved from producing rubber boots to high-quality leather waterproof and breathable boots in 2008, adding clothing that is distinctly British in style as well as cutting-edge in terms of fashion. For more information, please visit

County Equestrian Jewellers is an authentic British equestrian jewellery brand that celebrates individuality with its unique and striking designs. All pieces are handmade in Worcestershire by second-generation jewellery maker Chris Stead, who runs the family business with his partner Christina Peppercorn. For more information, please visit