In response to the recent news that a new members’ club in London has banned the wearing of red trousers,The Game Fair is encouraging its visitors to don their brightest-coloured trousers in a bid to demonstrate how inclusive the festival of the great British countryside is.
As part of the event’s 60thanniversary celebrations, organisers are arranging a fun photo call on the first day of the event which will bring together a kaleidoscope of 60 male and female visitors sporting the most eccentric-hued chinos.
Managing director James Gower explained: “The underlying serious message here is that we welcome everyone – no matter what colour trousers they are wearing – from all walks of life. The Game Fair is an iconic British institution so visitors make an effort and get dressed up for the occasion. Brightly coloured trousers are part of the countryside’s INFORMAL uniform alongside the more celebrated and traditional tweeds – all are represented at the event. This light-hearted initiative is a fun way of creating an eye-catching image to promote the event. We want all the colours of the rainbow to be represented in the photo – not just traditional red trousers!”
To take part in the photo call, meet by the casting pool at the Fishing Village at noon on Friday 27 July.
Photo left to right: The Field’s Jonathan Young, Holts Auctioneers’ Nicholas Holt, renewable energy consultant Sam Rickitt and Tweed Media’s Simon K. Barr at The Game Fair last year.