It was already the most comprehensive of its kind anywhere in Europe, but The Game Fair has announced that its offering for shooters will be even bigger and better this year, when the festival of the great British countryside celebrates its 60th anniversary at Ragley Hall in Warwickshire, from Friday 27 July to Sunday 29 July.

With BASC 150,000 membership continuing to enjoy complimentary access to The Game Fair and exciting new developments, visitors can enjoy and unrivalled experience in a perfect outdoor setting. Meanwhile, the gun trade can once again expect an unrivalled, targeted audience of would-be customers, not available on such a scale anywhere else.

Enthusiasts will have an opportunity to compete for an amazing £10,000 prize fund in The Game Fair Sporting Challenge, a 60-bird sporting clay competition taking centre stage on the world-class Subaru Shooting Line.

With more disciplines, more stands and more challenges on offer, The Game Fair’s shooting arena is back by popular demand to include displays, trick-shot exhibitions and the chance to step back in time and enjoy some old-fashioned heritage shooting too.

Speaking from ‘The Great British Shooting Show’ James Gower, managing director of The Game Fair, said: “Our clay shooting line is a hugely popular attraction and will always be a major focus for us, so building on the last two years, we’re delighted to reveal further investments, new competitions, and more disciplines this year to create a compelling lineup with massive appeal. With competitions, have-a-go booths and demonstrations, there is plenty of opportunity for the whole family and all abilities to get involved and try their hand at this popular country sport. Both new and long-standing exhibitors on Gunmakers’ Row will also be showing the best products the industry has to offer.”

The Subaru Shooting Line will be the focal point once again, especially with so many prizes on offer to get the competitive juices flowing. The longest of its kind anywhere in Europe at nearly 1 kilometer, its sheer scale, number of disciplines, number of participants and proximity to the heart of the show make it one of The Game Fair’s standout attractions, enjoyed by nearly five million people since the festival began in 1958.

Old friends return including BASC and CPSA offering expert advice and tuition.

The Subaru Shooting Line will also give individuals or two-person teams the chance to enter a flush shoot for rabbit, crazy quail, grouse, crow or high bird. For those who are less competitive, the pool shoot competition provides fast-fire fun. There will be a Colts Challenge and a Champion of Champions final to look out for too.

After all that, visitors can look forward to relaxing in the world-famous Gunmakers’ Pub, which will return again this year, and Gunmakers’ Row will boast the largest choice of guns and accessories in the country, along side the ability to try before you buy, have guns valued or exchanged, and see the latest models and technology. Visitors will be able to gain a unique insight into how the products are made as top craftsmen demonstrate their skills in Gunmakers’ Court.